Keep it simple simon2/29/2024 He could so easily have decided its screen size was also very, very important. He simply showed a picture of an inter-office mail envelope. Here’s how NOT to do it - this, from the Pentagon, is apparently the most complicated PowerPoint slide in history: He sailed through the IT industry's sea of jargon with simplicity. Yes, but 'all' may mean 'nothing', as in the exec above who said no to the 40 slides then yes to the four. Oh, I can hear you now: 'It's ALL important!' What's the one thing you want to communicate? What's at the core of your idea? Which is why 'Simple' is key to your ideas sticking:Ĭut through the clutter, don't add to it. It also turns out that using long words needlessly makes people think you're dumber, not smarter. found that business people got around 1000 external communications in 1970. And the bigger the words, the better.īut your readers are in an infobesity epidemic: Bain & Co. That’s why we get paid the big bucks, right? We want our boss, colleagues and clients to appreciate just how smart we are. It’s a good reminder that we tend to over-complicate things, especially when it comes to writing. 'If you can’t explain it simply, you don’t understand it well enough.’ The big boss said, 'Oh! I didn't realise that. He laid the slides down, and explained the project and its benefits simply and clearly. Of the 40 slides, he took just four, and raced into the big boss's office. When they glumly told my client, he exploded: 'What?! But he needs this project as much as we do!' He said, 'Show me your slide deck.' They'd worked on it for months, and had a 40-slide presentation to convince him. Last year a client told me his team went to the BIG boss to ask him to approve their project. Let's kick it off with 'Simple': Saved by simplicity Their research shows that ideas stick best with the SUCCESs formula: In the next six newsletters, I'll apply the Heath brothers' 'sticky' ideas to your writing at work. Your success at work depends on how well you can get attention for your ideas, and make them stick in your readers' minds. A possible inspiration is Simon Edy, a beggar of the St Giles area in the 18th century.If you haven't read 'Made to Stick', it's time you did. The character of Simple Simon may have been in circulation much longer, possibly through an Elizabethan chapbook and in a ballad, Simple Simon's Misfortunes and his Wife Margery's Cruelty, from about 1685. The verses used today are the first of a longer chapbook history first published in 1764. He went for water in a sieve But soon it all fell through And now poor Simple Simon Bids you all adieu! Origin Simple Simon went to look If plums grew on a thistle He pricked his fingers very much, Which made poor Simon whistle. Simple Simon went a-fishing, For to catch a whale All the water he had got, Was in his mother's pail. Said the pieman unto Simon, Show me first your penny Says Simple Simon to the pieman, Indeed I have not any. Simple Simon met a pieman, Going to the fair Says Simple Simon to the pieman, Let me taste your ware. Lyrics Denslow illustration of Simple Simon and the pie man It has a Roud Folk Song Index number of 19777. "Simple Simon" is an English language nursery rhyme. William Wallace Denslow's illustrations for Simple Simon, from a 1901 edition of Mother Goose
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